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Student-run marketing agency that builds Gen Z-focused strategies and campaigns for businesses, from startups to nonprofits and established brands.
- Joining
- Application, compFirst-years eligible
- When
- Fall 2026 round closed Sep 11
About
Founded by two marketing enthusiasts at Harvard, HUMG redefines student-led marketing through collaborative innovation. We replace hierarchy with peer-driven strategy — harnessing campus insights, agile frameworks, and collective ideation to build campaigns that resonate. Here, marketing expertise grows from shared learning, not textbooks; futures are shaped by equal voices, not handed-down formulas. This is academia meeting action, democratized.
How to join
- Application — A written application, often followed by interviews.
- Comp — Doing the club's work for a while to show you can, then you join.
Fall 2026 recruiting
Closed Sep 11- Opens
- Sep 5
- Deadline
- Sep 11, 5:00 PM EDT
Stages the club lists
- Comp processComp period
- Written application
- Coffee chats
- Final-round interview
Details
- Status
- Recognized
- Dues
- No dues required
- Experience
- No specific background required
What they do
- Business development: sourcing and pitching to brands
- Marketing projects and campaigns for real clients
- "Ten" Speaker Series fireside chats with executives
- Recruiting and networking events with recruiters
- Speaker events and panels
- Product seeding via hand-delivered drop-offs and tabling events
- Gen Z marketing consulting
- Product testing groups
Mission, in their words
Why do some businesses stand out on a crowded Harvard Square? It’s more than just location – it’s the way they connect with today’s dynamic, fast-moving generation. Look around, and you’ll see students making mindful choices, fueled by individuality. Our mission is to help businesses understand and engage Gen Z, crafting marketing strategies that captivate, resonate, and drive loyalty.
More links
Sources
- Link supplied by the index editorhclubs editor · seen Oct 13, 2026
- Contact – Harvard Undergraduate Marketing GroupClub website · seen Oct 29, 2026
- About – HUMGClub website · seen Oct 29, 2026
- ArticleClub website · seen Oct 29, 2026
- Harvard Undergraduate Marketing GroupClub website · seen Oct 29, 2026
- For Students - Harvard Undergraduate Marketing GroupClub website · seen Sep 30, 2026
- HUMG Fall 2026 ApplicationClub recruiting page · seen Sep 30, 2026
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